Lisa Hinz
Lisa M. Hinz is the Founder of LMHinz Marketing, a content marketing agency wholly focused on providing content marketing and inbound marketing services for H2H (human to human) businesses. She partners with businesses and other marketing agencies to develop comprehensive and effective content marketing strategies that results in greater brand credibility, builds relationships, motivates online customer engagement and conversions, and drives bottom-line returns. Learn more here .
Articles by Lisa Hinz
- Business Growth
She’s Not a Niche—She’s the Future of Wealth
It is about building a firm that is structurally ready for where wealth is going. And that is a business conversation.
- Artificial Intelligence
Next-Generation Wealth Transfer Will Reward Advisors AI Can Find
AI is not replacing financial advisors. It is replacing your referral network for the generation that is about to inherit everything.
- Multimedia
Trust Is Currency: 3 Ways Financial Advisors Can Earn It Faster
Cuts straight to what actually builds trust with new audiences in 2026. Not better branding. Not more content. Three things
- Business Growth
When Marketing Promises More Than Your Client Experience Delivers
Performative marketing. The kind that looks genuine on the surface and turns out to be a strategy underneath.
- Business Growth
How Elite Advisors Win Clients Without Always Being “On”
The advisors exhausted by more content, more posts, and more outreach are asking the wrong question.
- Multimedia
Why Most Financial Advisors Are Digitally Invisible
Visibility is the precursor to trust—but in 2026, being "good at your job" is no longer enough to be seen.
- Business Growth
Growth Ceiling Ahead? Rethink Referrals and Rebuild Around Integration
Firms that plateau in enterprise-level wealth management rarely have a talent problem.
- Business Growth
The Future of Wealth Needs Men — And That's Good Marketing
There’s an angle in the Women and Wealth discussion that keeps getting overlooked, and it is one I believe holds real opportunity for firms.
- Business Growth
Next-Gen Wealth Is Moving Fast—Is Your Firm Designed To Keep It?
Here is what nobody in your vendor lineup is going to tell you: The problem is not your marketing. It is what your marketing is built for.
- Business Growth
Your Firm Isn’t Losing Prospects—They’re Silently Escaping
They are the firms that have identified and eliminated the friction in their marketing and early engagement.
- Business Growth
When Random Acts of Marketing Stall Growth in High-Net-Worth Advisory Firms
Realized one of the greatest threats to a firm’s longevity isn’t just found in the markets. It’s found in the Marketing Strategy Gap.
- Business Growth
The 2026 Marketing Trends Smart Advisors Are Using to Accelerate Growth
Marketing in service industries has entered a new phase. What was once experimentation is now execution.
- Business Growth
Why Traditional AUM Pricing Is Failing—and the Models That Attract Women, Millennials & Gen Z
These priorities do not always fit neatly into traditional AUM models, which means pricing innovation is not optional; it is essential.
- Business Growth
How Gratitude Drives Real AUM Growth with Women and Next-Gen Investors
Who thrives in an era that must prioritize women and next-generation wealth while also integrating emerging technologies like artificial intelligence.
- Business Growth
The Wealth Gap No One Talks About: Why So Many Women Feel Unwelcome in Financial Advice
It raises a question worth asking: Are current financial advisory AUM models really the answer to serving most women well?
- Future of Advice
AI Isn’t Killing Financial Advisors—It’s Exposing the Ones Who Add No Real Value
Let’s be honest: AI is already doing what many financial advisors claim to do—only faster, cheaper, and without the awkward small talk.
- Business Growth
Don’t Wait for January: The Strategic Reset Every Advisory Firm Needs Before 2026
If you want 2026 to reflect your actual standard—not just your survival mode—you don’t start in January. You start now
- Future of Advice
Financial Planning Wasn’t Built for Women—What Needs to Change
For decades, financial planning has been built around a model that assumes linear careers, uninterrupted income, and a narrow definition of “wealth.
- Business Growth
Not Sure What to Write About? 5 Topics Every Financial Advisor Should Blog About
Uh… how frustrating is it to sit in front of your computer ready to write something, but you really have no idea what to write about?