Lee Frederiksen
Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability. The author of six acclaimed books on marketing and business and the Managing Partner of Hinge, a marketing firm for the professional services industry, He has written extensively in professional journals and has appeared in the New York Times, USA Today, Wall Street Journal, Entrepreneur, and Advertising Age. Throughout his life, Lee has been drawn to velocity. He doesn't see himself as a risk taker—but admits that the fact that he's both raced cars and skydived might create that impression.. Learn more here.
Articles by Lee Frederiksen
- Business Growth
7 Ways High-Growth Firms Move Faster Without Sacrificing Marketing Performance
In professional services marketing, there’s a persistent myth that a strategic, research-backed approach to growth is inherently slow.
- Business Growth
SEO Is Losing Ground as AI Search Rewrites Digital Marketing Rules
The shift isn’t just technological. It’s strategic, and it demands a new way of thinking about visibility, authority, and growth.
- Business Growth
Strategies To Attract Clients and Elevate Your Firm’s Success
Explain how to create a marketing strategy and plan that can propel any professional, practice, or firm to new levels of growth and profitability.
- Business Growth
Turning Website Credibility Into Consistent Lead Flow
It’s time to move beyond the digital brochure. Here is how to transform your website into a dynamic, lead-generating engine.
- Research
Invest, Network, Analyze: How High Growth Firms Are Winning in a Tough Market
In the midst of this tightening and bewildering landscape, however, a select group of High Growth firms is not merely surviving they are accelerating.
- Business Growth
The B2B Marketing Shift: 10 Strategies That Take You From Invisible to In-Demand
Define exactly what we mean by B2B marketing strategy, including examples of how one can be deployed at different stages of the marketing funnel.
- Business Growth
Fixing What Fails: Smarter Sales & Marketing for Your Firm
How to develop a strategy for your firm. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing?
- Opinion
Want To Be a Thought Leader? Start by Finding Your Expert Archetype
How to think about your expertise. If you want to achieve extraordinary visibility, after all, you can’t be an ordinary expert.
- Business Growth
Why Your Lead Generation Isn’t Working—and How To Fix It for Good
It’s a carefully architected engine that works in concert with your business development teams, experts and leadership.
- Business Growth
The Hero’s Journey of Marketing: How To Turn Reluctant Experts Into Thought Leaders
Let’s explore this hero’s journey deeper and identify our role in the story. Years before I became a professional marketer, my head was filled with stories.
- Business Growth
Authenticity vs. AI: Why Realness Wins in Modern Marketing
How did you do? It’s hard to determine which pictures are real and which ones are fake, right? Let’s talk about why.
- Business Growth
10 Growth Killers You’re Probably Overlooking—and How Smart Brands Use Video To Stop Them
Ten most common growth killers identified by Hinge’s research and explain why developing a strong video content strategy can be a great solution
- Business Growth
Why Some Professional Services Firms Thrive—and Others Don’t: The Brand Differentiation Factor
Heard that you have to differentiate your firm. But is it actually important? And if so, how do you do it? What exactly is brand differentiation, anyway?
- Business Growth
The Subject Matter Expert’s Guide to Thought Leadership That Converts
What does it actually mean to be a thought leader? How do you become one? Is it in fact a good marketing strategy for the professional services firm?
- Research
The Brand Growth Playbook: What Every Professional Services Executive Must Know
Explore some of the most common questions about brand research and how it can help firms like yours get ahead. #advisors
- Business Growth
Revamping Your Firm's Marketing Strategy for the Digital Age
Tools and techniques in professional services firms’ marketing programs and suggest an approach to develop a winning digital strategy #advisors
- Research
Drive Growth and Profitability With These 10 Key Business Questions
Think about that for a minute. Faster growth and more profit. It makes you start thinking of research in a different light, doesn’t it? #growth
- Business Growth
Achieve Consistent Growth with This Game-Changing Business Development Strategy
How to create a marketing strategy and plan that can propel any professional, practice or firm to new levels of growth and profitability. #growth
- Business Growth
A Game-Changing Business Development Strategy To Achieve Consistent Growth
How to create a strategy and associated plan that can propel an individual, a practice or an entire firm to new levels of growth and profitability.#advisor
- Business Growth
Top 21 Examples of Differentiators for Advisory Firms
Many firms struggle mightily only to come up with a differentiator that doesn’t really differentiate them at all. #business #advisors
- Business Growth
How to Measure M&A Success
No matter what you expect from your merger or acquisition, you’ll want to track multiple metrics—beyond your primary objectives.
- Business Growth
5 Proven Strategies for Professional Services Firms to Drive Organic Growth
In this post we reveal the top research-based strategies that have proven themselves in real-world, high-growth firms. #growth
- Business Growth
Six Advantages of Proving Your Differentiation
Your differentiation strategy is the way in which you make your firm stand out from otherwise similar competitors in the marketplace.
- Business Growth
Three Steps to Writing a Personal Brand Statement
How you can write a personal brand statement in three easy steps, one that will differentiate you from other thought leaders in your field.
- Research
What Is Prospect Research and Why is It So Important?
Exploring your research options and recommend specific techniques and tools you can use to develop business more effectively.
- Business Growth
How to Develop Your Thought Leadership Strategy
What does it actually mean to be a thought leader? Is it in fact a good marketing strategy for the professional services firm? #marketing
- Business Growth
How Companies Can Grow 3x Faster by Using These 5 Strategies
“Our business was built on relationships and referrals.
- Business Growth
10 Ways to Measure M&A Success
10 Ways to Measure M&A Success. Once a merger or acquisition deal is signed and moving forward, how do you measure success?
- Business Growth
10 Ways to Make Your Proposals Stand out from All Others
Tired of competing on price alone? Looking to stand out in a crowded marketplace?
- Business Growth
Ten Questions That Will Drive Growth and Profitability
In researching high growth professional services firms we made an eye-opening discovery.
- Business Growth
Mapping Your Clients Journey: A Model for FInancial Services
Customer journey mapping is not new. In fact, it’s commonly used in consumer marketing.
- Business Growth
The Challenges of Maintaining a Competitive Advantage
If you want to stop competing on price alone, it may be time to develop a stronger differentiation strategy. #advantage
- Business Growth
The Importance of Business Research: 10 Questions to Drive Growth & Profitability
In researching high growth professional services firms we made an eye-opening discovery.
- Business Growth
The Pros and Cons of Mergers and Acquisitions as Part of Your Growth Strategy
Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets.