Laura Garfield
Laura Garfield started her career in broadcast journalism learning how to ask the right questions to get to the heart of the story. Her experience, from small market TV in Hastings, NE all the way up through positions at CBS News in New York and then CNN in Atlanta, gives her unique perspective on digital storytelling. In 2014, she co-founded Idea Decanter to help financial services clients leverage digital to become broadcasters of their own brands. Today, through the Idea Kit remote video service, the team helps financial advisors across the U.S. and Canada grow their businesses with marketing videos. Learn more here .
Articles by Laura Garfield
- Business Growth
Why Advisors Who Embrace Video Now Will Own 2026
Because attention is the currency. And in 2026, you’re competing against more noise, more creators, and more algorithms than ever before.
- Business Growth
How One Advisor Turned a Single Video Into 6 New Clients and Millions in AUM
And when you see the results he got with his first video, you will want to know exactly how he did it.
- Business Growth
How One Advisor’s Consistent Video Strategy 10xed His Visibility
Let’s look at how his strategy took shape—and how you can apply the same principles to grow your own visibility.
- Business Growth
How To Use YouTube Playlists To Boost Views, Search Rankings, and Watch Time
You’ve put in the work. You scripted, recorded, sent your videos through compliance, uploaded to YouTube, embedded on your site, shared on social, even dropped them into an email campaign.
- Business Growth
From Nearly Invisible to Everywhere: One Advisor’s Rapid Rise on YouTube and Beyond
When Casey Pascuzzi of PSE Wealth set out to build a stronger online presence , he wasn’t starting from scratch—but almost.
- Business Growth
The LinkedIn Video Cheat Sheet: 6 Steps To Maximize Views & Shares
If you want your video to autoplay, you have to play by LinkedIn’s rules. Here’s your cheat sheet:
- Business Growth
When the Market Dips, Confidence Matters: 5 Key Messages for Clients
As your clients and prospects turn to you for guidance, you need to get your messaging right. Here’s where to start: #advisors
- Business Growth
The “Frugal” Marketing Move That Doubled This Firm’s Prospect Inquiries
Knew it could be powerful but getting started was another story. They were full of ideas, short on time, and unsure how to begin. #advisors
- Business Growth
Stop Wasting 6 Hours: The Smarter Way to Upload to YouTube
Using YouTube to build a library of videos, we have an easy trick that you not only need, but you will wonder why you didn’t do this before #advisors
- Business Growth
5 Little-Known Instagram Tricks to Grow Fast (Without the Overwhelm)
I’ve got your back with these five insider secrets that’ll have you posting like a pro in no time. #advisors #Instagram
- Business Growth
Email or Social Media? Choosing the Best Channel to Reach Your Clients
Is there a golden rule hidden in the forest of marketing and communication tips? #advisors #marketing
- Business Growth
How Video Marketing Helps Advisors Build a High-Value, Low-Volume Client Base
It’s counter-intuitive to think that fewer clients can mean bigger success. KeyStone didn’t technically lose 50 clients. #advisors
- Business Growth
Market Dips = Client Opportunities: 5 Key Messages to Share
Start with digging up some stats that give long-term perspective to the short-term dip. Charts and graphs bring it home. #advisors
- Business Growth
Boost Your Website’s Success with High-Impact Video
Let’s break down why videos are so important and how you can use them effectively on your site. #advisors
- Business Growth
A Smarter YouTube Upload Hack That Saves You 6 Hours
To build a library of videos, we have an easy trick that you not only need, but you will wonder why you didn’t do this before! #advisors #YouTube
- Business Growth
Step-by-Step Guide: 3 Easy Ways to Pin Videos on LinkedIn
There is a way to keep your content front and center: Feature it on your profile or at the top of your page. #advisors
- Business Growth
Top 10 Attention-Grabbing Hooks to Stop the Scroll and Engage Viewers
Here are 10 electrifying hooks to use to start a video that will stop your viewers from scrolling through social. #video #marketing